We are the nation’s leading map and guide publishing franchise company and an essential player in marketing the travel and tourism industry, the third largest and fastest growing economic sector in the U.S. that generates more than $525 billion a year in revenues. Based in La Conner, Washington, Discovery Map motivates recreational and shopping travelers to explore communities. We produce full-color, illustrated maps, in-room hotel guest directories, and on-line products that are extraordinarily fun, functional and free. In business since 1987, Discovery Map has only been actively marketing franchises nationwide since 2004…. so there are still lots of opportunities to own a franchise in key destinations across the country.

What Does the Franchise Owner Do?

As a Discovery Map franchise owner, you actually get two businesses for the price of one. With your hand-illustrated, customized map and your interactive web map business (Phase 1), and later, your hotel guest directory business (Phase 2), your role is to build relationships with local merchants who depend on revenue from visitor spending. You have the exciting opportunity to enable local businesses to capture a greater share of visitor spending by having them advertise on the map! As a Discovery Map franchise owner, you operate in a reciprocal relationship whereby businesses advertise on your map and you strengthen their bottom line.

How It Works

Our business model is actually very simple and has few moving parts. Your profit is the difference between your gross sales (ad revenue) and your cost of goods (maps and hotel guest directories) less your other business operating expenses. Unlike most franchises, we do not collect ongoing royalties, which should save you tens of thousands of dollars over the lifetime of your franchise. In fact, the savings here alone could easily pay for your franchise.

Do You Have What it Takes to become a Franchisee?

No previous publishing experience is required, but previous business-to-business sales experience is necessary. Classroom and field training are provided along with ongoing operational support.